by Gregory Heller | Oct 31, 2025 | Episodes
Logos, Ethos, Pathos: The Ancient Keys to Modern Persuasion In this episode of Conversations on Communication, I explore three timeless principles that sit at the heart of all persuasive communication: Logos, Ethos, and Pathos. They come from Aristotle, but their...
by Gregory Heller | Oct 28, 2025 | Episodes
In this episode of Conversations on Careers and Professional Life, I explire one of the most powerful frameworks for structuring clear, persuasive business communication: the Minto Pyramid Principle. The framework, created by Barbara Minto at McKinsey, is a...
by Gregory Heller | Oct 25, 2025 | Episodes
The AIM Framework: The Compass for Every Communication” Welcome to Conversations on Careers and Professional Life, on this series, I’m going to turn lessons from my MBA course, Professional Communication into practical insights you can use every day. I’m Gregory...
by Gregory Heller | Dec 18, 2020 | Episodes
On this episode, former journalist and current technology leader Kristin Graham and I talk about tips for improving your business communication in normal times and right now during during the Covid-19 Pandemic. Kristin works at Amazon where, among other things, she...
