by Gregory Heller | Oct 31, 2025 | Episodes
Logos, Ethos, Pathos: The Ancient Keys to Modern Persuasion In this episode of Conversations on Communication, I explore three timeless principles that sit at the heart of all persuasive communication: Logos, Ethos, and Pathos. They come from Aristotle, but their...by Gregory Heller | Oct 28, 2025 | Episodes
In this episode of Conversations on Careers and Professional Life, I explire one of the most powerful frameworks for structuring clear, persuasive business communication: the Minto Pyramid Principle. The framework, created by Barbara Minto at McKinsey, is a...| Cookie | Duration | Description |
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