by Gregory Heller | Oct 31, 2025 | Episodes
Logos, Ethos, Pathos: The Ancient Keys to Modern Persuasion In this episode of Conversations on Communication, I explore three timeless principles that sit at the heart of all persuasive communication: Logos, Ethos, and Pathos. They come from Aristotle, but their...
by Gregory Heller | Oct 28, 2025 | Episodes
In this episode of Conversations on Careers and Professional Life, I explire one of the most powerful frameworks for structuring clear, persuasive business communication: the Minto Pyramid Principle. The framework, created by Barbara Minto at McKinsey, is a...
by Gregory Heller | Oct 25, 2025 | Episodes
The AIM Framework: The Compass for Every Communication” Welcome to Conversations on Careers and Professional Life, on this series, I’m going to turn lessons from my MBA course, Professional Communication into practical insights you can use every day. I’m Gregory...
